Tips and Tricks from Association Mobile Warriors

Posted by Renato Cruz Sogueco | Aug 11, 2011 | Association and Non-Profit Sessions, Gadgets and Gear, Mobile, Presentations, Technology | 0 |

Mobile usage is exploding — think smartphones, iPads, tablets and all the peripheral gadgets required to support your road warrior lifestyle. At the 2011 ASAE Annual Meeting session Tips and Tricks from Association Mobile Warriors, I asked three of my friends Sandra Giarde, CAE, of California Association for the Education of Young Children, Kiki L’italien of DelCor Technology Solutions and Ben Martin, CAE, Avectra to literally empty their gadget bags to share their tools and share insider tips on how to be super productive executive on the road. I’ve also written much about this topic and included these articles as handouts for attendees.

Handout: Mobile Tips and Tricks Handout

Mobile Tips Article June 2011: MobileTIps_June11PluggedIn

Mobile Tips Article May 2011: MobileTips_May11PluggedIn

About The Author

Renato Cruz Sogueco

husband, father, writer, technologist, organic farmer, golfer, artist, skier, scout leader, fisherman, patron of the arts, foodie, traveler, great friend, pianist, aquaponics grower, beekeeper, lumberjack, sailor, gadget hound, ballroom dancer, handyman

Introduction

Hello! I’m Renato and serve as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. My primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. I also serve as lead educator for new technology, digital marketing strategy and business, consumer and demographic trends at the Floriology Institute in Jacksonville, FL.

Prior, I served as Chief Information Officer (CIO) for the Society of American Florists (SAF), the floral industry’s trade organization providing marketing, technology and government relations for flower growers, suppliers, wholesalers and retailers.

I regularly evangelize technology and marketing benefits and best practices through a weekly blog at floriologyinstitute.com, a monthly column in Floriology magazine, articles in state and regional floral association publications, presentations at floral industry events, monthly webinars, on social media and chat (yes, on the phone) with BloomNet members to help solve their challenges.

I served as an active volunteer for the American Society of Association Executives (ASAE) where I chaired the ASAE Technology Council, was a founding member of the Young Professionals Committee and continue to be active as a Diversity Executive Leadership Scholar (DELP).