overview-costs-bg-textGoogle AdWords and similar programs from other search engines have become a critical method of advertising. But many florists find it mysterious and intimidating and never give it a try.

Consequently, competitors can pay as little as a dollar per click for your shop name, so their ads appear above and to the right of your organic listing, siphoning off orders that should be yours.

Click here to read the Floral Management September 2015 Plugged In “Why Adwords Adds Up.”